A client of ours, Visiting Nurses Association out of Texas, is moving forward with some billboard advertising in there area. We have been pushing our print/web campaign that communicates "Become a part of their stories." It takes the outlook on recruitment and runs with the idea that as a nurse you become a part of their life, and a part of their stories. My campaign contribution looked like this: Elderly people telling their stories, sharing their lives. You may need to get a little more detail on the campaign trail to understand it a bit better but, I thought they came out simple, clean and gave the target audience a bit of responsibility in understanding what the job entails.
Thoughts?
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